About
Built by a seller who sources every day.
I'm Simon Knight — a UK-based Amazon FBA reseller and the person behind FBA Mogul, OA Hero, and everything else on this page.
I run FBA Mogul — a YouTube channel, a Discord community, and a mentoring program for Amazon sellers. It's where I share the sourcing strategies, workflows, and mistakes that shape how I source on Amazon every day. The community that's grown around it is why I'm building software at all.
Why OA Hero exists
Every online-arbitrage seller learns the hard way that product pages don't tell you the truth about what you're allowed to sell. Amazon won't tell you a brand is IP-protected until after you've bought stock. Retailers don't advertise their "no resellers" policy until you've placed the order. OA Hero exists to flag those problems before you spend the money.
OA Hero reads every Amazon and Qogita product page you visit and overlays the information that matters: brand restrictions, gating warnings, retailer intel, and GTIN lookups. It also gives you detailed retailer information — reseller friendliness, quantity limits, VAT invoices, customer-service contacts — for over 600 UK sourcing websites. One glance before you click buy.
The ecosystem
OA Hero is part of a growing set of tools and resources built for Amazon sellers.
Brand warnings, retailer intel, and GTIN lookup on every product page.
Save and load Keepa Product Finder presets in one click. Free forever.
Community
YouTube channel and website — sourcing strategies, workflows, and tutorials.
Active community for Amazon sellers to share wins, deals, and workflows.
Free video content — sourcing walkthroughs, tool demos, and FBA news.
1-on-1 mentoring program for new and intermediate Amazon FBA sellers.
Get in touch
For anything OA Hero-specific (bugs, feature requests, or privacy questions), use the contact page or reach out on Discord.
For everything else — sourcing strategies, general Amazon seller questions, mentoring — head to fbamogul.com.
OA Hero is built by Simon Knight, also known online as FBA Mogul. Simon is an active Amazon seller who builds tools to solve real problems for Amazon sellers — not theoretical ones. Every feature in OA Hero exists because it saved him from a costly mistake during a real sourcing session.
Offers you see in the "Offers" tab of the extension are from trusted partners — using them helps keep OA Hero running. You'll see "an FBA Mogul product" in the footer here and in the extension; that's deliberate. We aren't hiding where we come from.